Innovative Hotel Attraction for Children
MAGLY Game is a project in which we are developing an IOT game infrastructure system that enables the management and creation of field, fabular, interactive, and educational gameplays and scenographies that are fully autonomous and maintenance-free. Project is cofinanced by the European Union.
About
Project is in progress.
MAGLY GAME’s product met with great interest during the market research. 16 of the 20 interviewed hotels expressed their interest in implementing the product. After analysing potential go-to-market marketing strategies, we came to the conclusion that in our situation, the best choice would be to base it on a success case strategy and choose the best place for the first implementation. Therefore, for over 2 years, we have been cooperating with the first client (MCKW Hotel Zamek Ryn ****, a hotel in a historic medieval castle), where at the end of November, 2022, we have launched our first full game.
The project “Magly – an interactive, fabular and educational hotel attraction” no.: POPW.01.01.02-IP.01-00-001 / 19 is co-financed by the European Union under the European Regional Development Fund under priority axis 1: Entrepreneurial Eastern Poland, Measure 1.1 Startup platforms for new ideas, Sub-measure 1.1.2 Development of startups in Eastern Poland
Project implementers
Challenge
Limiting social interactions to the virtual world by children, adolescents and adults makes them unhappy, seriously addictive, creates anxiety and loneliness, causes depression and has a negative impact on health, causing serious defects in posture and eyesight, muscle failure and obesity. The same research also shows that the cognitive process of a child using technology brings faster and more lasting results - only that there are no such solutions (McPake, Stephen, prof. Dr. Jacek Pryżalski). At the same time, during interviews with 20 hotels, 80% of them said that they were interested in extending the offer of attractions, but there is nothing new on the market at the moment. Violetta Hamerska, CEO “Family Friendly Hotel” confirmed that there are no new offers in hotels and that the existing attractions are outdated and very similar to each other.
Solution
Innovative IoT entertainment system that enables the management and creation of real-life interactive experiences as a revolutionary technology method for children's psychomotor, emotional and social development.
Project value
1 257 315,82 PLN
