Innovative Hotel Attraction for Children
MAGLY Game is a project in which we are developing an IOT game infrastructure system that enables the management and creation of field, fabular, interactive, and educational gameplays and scenographies that are fully autonomous and maintenance-free. Project is cofinanced by the European Union.
About
Project dates: 01.08.2021 - 30.07.2023 .
Project name: “Magly – an interactive, fabular and educational hotel attraction”
Project no.: POPW.01.01.02-IP.01-00-001 / 19
Project value: 1 257 315,82 PLN
EU Financing: 999 940,00 PLN
Project is co-financed by the European Union under the European Regional Development Fund under priority axis 1: Entrepreneurial Eastern Poland, Measure 1.1 Startup platforms for new ideas, Sub-measure 1.1.2 Development of startups in Eastern Poland.
MAGLY GAME’s product met with great interest during the market research. 16 of the 20 interviewed hotels expressed their interest in implementing the product. After analysing potential go-to-market marketing strategies, we came to the conclusion that in our situation, the best choice would be to base it on a success case strategy and choose the best place for the first implementation. Therefore, for over 2 years, we have been cooperating with the first client (MCKW Hotel Zamek Ryn ****, a hotel in a historic medieval castle), where at the end of November, 2022, we have launched our first full game.
Aim of the Project: During the implementation of the project, the company will implement a product innovation in the form of a hotel attraction - an innovative game fictional and educational terrain. It consists of a controller that precisely reads the movement in space and the MAGLY engine game system responsible for the interpretation of movements and their integration with game station receivers and wall elements that give access to the virtual part of the game and enable movement and voice interaction. This innovative hotel attraction will be implemented in Polish and European recreational hotels. While As part of the launch platform program, the company received 2 letters of intent from Polish hotels located in Eastern Poland macroregion. In the first of them, as part of the project, the company is to carry out a pilot program that will result in commercialization. This will affect the development of tourism in the Mazury region, which will also develop related industries in the region, such as gastronomy.
Project implementers
Challenge
Limiting social interactions to the virtual world by children, adolescents and adults makes them unhappy, seriously addictive, creates anxiety and loneliness, causes depression and has a negative impact on health, causing serious defects in posture and eyesight, muscle failure and obesity. The same research also shows that the cognitive process of a child using technology brings faster and more lasting results - only that there are no such solutions (McPake, Stephen, prof. Dr. Jacek Pryżalski). At the same time, during interviews with 20 hotels, 80% of them said that they were interested in extending the offer of attractions, but there is nothing new on the market at the moment. Violetta Hamerska, CEO “Family Friendly Hotel” confirmed that there are no new offers in hotels and that the existing attractions are outdated and very similar to each other.
Solution
Innovative IoT entertainment system that enables the management and creation of real-life interactive experiences as a revolutionary technology method for children's psychomotor, emotional and social development.
Project value
Project value: 1 257 315,82 PLN
EU Financing: 999 940,00 PLN
